How FIREFIT came to be...

Coach Javi grew up playing sports and being active from a very young age. In high school Javi played football, basketball and track. Unfortunately during that time Javi also suffered 3 knee injuries which hindered him from playing any college sports.. Although Javi was limited to what he could do after high school and the dream of playing college ball was far gone he still wanted to do so much more with his life. At the age of 20 Javi joined the El Paso Fire Department, while there he found a profound love for combat challenges and has since then been a member of the Firefighter Combat Challenge Team and has participated in several challenges throughout the years. The Challenge places teams of firefighters through series of tasks such as a 5 story tower, hoisting, chopping, dragging hoses and rescuing a life sized victim in a race against themselves, other teams and the clock. Javier is also a member of the Army Texas National Guard where he has won several awards for his PT test scores and has even trained soldiers to improve their own performances out in the field. Javier holds the Crossfit Level 1 Certification, Olympic Lifting Certification with California Strength, and the Personal Trainer Certification with ISSA. He began coaching because he believes in the life changing and psychological benefits of physical fitness. This is why he promotes a positive training environment to help his clients overcome self doubt or perceived limitations to achieve full potential.

Fitness has always been in Javi's blood. Upon his completion of the Fitness Trainer Certification he began to toy with the idea of cross-training. The idea began while helping train classes at a friend's gym as well as doing personal training's at different facilities where he began to combine some of the ideas to create his own workouts. After six months of personal research of other workouts, he began to implement the methodology of cross-training into his training programs for his clients. One of the main concepts that he was able to implement over the course of his journey was avoiding the use of machines in the work out as he observed their limitation on the body's movements while working out. In avoiding their use, he is able to teach his clients the mechanics of individual workouts and movements while emphasizing the benefit of proper form. This in turn has maximized the output of every work out and helps push his clients to new heights. Javi wanted to create a place that upheld all his standards and dreams and after a year and a half of planning and a great deal of encouragement from others, Firefit was born.

a message from coach javi

Coach Javi wants everyone to know that Firefit is for anyone. We train with every type of athlete, we push you to be confident, powerful and strong. Firefit empowers you to become better, faster and stronger. Don't just be fit...Be Firefit!

mission statement

Firefit is not just a gym its a lifestyle. Firefit is here to provide the trainee with the best workout available today. With different levels of difficulty and the close eye of our trainers we push our trainees to new heights. Firefit Strength & Conditioning is here for you to make you stronger, healthier and overall a better person inside and out. We believe in the power of a brotherhood to make this a more effective workout experience and use it to motivate our fellow Firefit members. Change what you can today to have a better tomorrow...Be Firefit!


membership rates

  • 1 Year Contract                          $75/month

  • 6 Month Contract                      $85/month

  • Month to Month                        $100/month

  • FF/Military/Law Enforcement  $65/month

  • Teacher/ Student Discount       $70/month

  • Couples Discount                     $130/month

  • Drop in fee                                 $10

    All memberships include     $50 start up fee



11501 Rojas Suite M  Bldg 2

El Paso, TX 79936


Cel: 915-383-2671

  • Certified Fitness Trainer with ISSA

  • Olympic Lifting Certified with Cal Strenth

  • Crossfit Level 1 Certified

  • Fire & Military Training Experience

Morning hours
Monday Wednesday Friday

Monday - Friday
7:00am and 9:00am

Afternoon Hours
Monday - Thursday
5:00, 6:00 and 7:00pm
5:00 and 6:00pm
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